    CASE STUDY FOR TIDALCO:
  
    Strategy design consultancy
  
    VANCOUVER ISLAND, CANADA

TidalCo: brings people together to tackle complex challenges. We reimagined their brand identity and website to reflect their collaborative, human-centred approach through a more expressive visual style.

What we did:

Brand strategy
Brand identity
Website design
Website development

// Brand strategy in collaboration with Protagonist Digital.

TidalCo: was ready to move away from its literal, tide-inspired identity towards something more distinctive and expressive. The aim was to create a brand with greater depth and character, reflecting their collaborative, human-centred approach without feeling overly corporate.

We developed a visual language built around archival imagery, layered collage and woven graphics inspired by the logo mark. A distinctive colour palette, expressive typography and unexpected pops of pink bring contrast and energy, giving the brand a more confident, contemporary feel.

We carried the new identity through to a custom Squarespace website, creating a cohesive digital experience that brings TidalCo:’s services, approach and personality together.

“Bryony did something for TidalCo that AI could never have done.

She captured who we are and turned it into a brand that feels distinctive, human and genuinely us — while somehow appealing to the incredibly broad range of clients we work with.

We love it. More importantly, our clients love it too.

Bryony brought the judgement, creativity and intuition that great branding needs. Couldn’t recommend her more highly.”