Case Study for Sugartown toys
Sugartown Toys is an independent toy shop in Bury St Edmunds, offering a thoughtfully curated selection of high-quality, gorgeous toys. From pocket-money treasures to timeless keepsakes, they ensure every item sparks imagination and delight.
What we did:
Brand strategy
Brand identity
About the project
Facing challenges with their branding and packaging, the team reached out to Shiift for guidance and direction, and of course design too. With long and short term goals in mind, we took a deep dive into what the market currently looks like, the reasons why Oddstory was created, and what makes them unique. Oddstory is more than just beer, they pour you an experience in a glass (or hand it to you in a can!), inviting you into their story and giving you a place to share yours. With this at the forefront of their mission, we formed a strategic creative direction, shaped the existing brand assets, and the new tagline was poured: 'Drink ours. Tell yours'.
For the packaging, it was crucial to design a cohesive design system which stands out on any shelf as well as being a sustainable and flexible so the in-house team can continue to use and apply to new beers and merch as they are released. We designed a base template to flex across three product sizes along with seven illustrated patterns and two flagship can designs. Each pattern was designed to capture the experience of the beer: highlighting the individual characteristics and complexity before you’ve even had a sip. The packaging system allows for the team to turnaround a design that fits within the collection, confidently, in just 30 minutes.
Everything was packaged up into a set of brand guidelines for Oddstory to feel clear and united in the creative direction of the brewery going forward. Plus they can start showing off their new packing for the cans, tap handles, and mural in the Brewery straight away! Cheers!
“Bryony did a fantastic job on my business' branding; she took the time to really understand the business and all of my ideas. She just took all of the information in and produced the most perfect branding that just completely aligned with the business and my vision. She just 'gets it'! Working with Bryony was also a total dream; she was efficient, professional, and kept me abreast of where she was in the project timeline. I am just so thrilled with the outcome and would absolutely recommend Shiift Creative to anyone!”
-Jo, owner • Sugartown Toys, Bury st edmunds, Suffolk
